Linda Cruse International Humanitarian
Linda Cruse is an international aid worker, disaster management specialist, author, inspirational speaker, social entrepreneur, Senior Fellow and Entrepreneur in Residence in the College of Business and Law at the University of Canterbury in Christchurch, New Zealand.
Her 17 years of frontline humanitarian aid work has taken her to every continent in the world where she has assisted in some of the world’s most catastrophic natural disasters such as the Asian tsunami, the Pakistani earthquake, the Philippine typhoon Haiyan and currently the aftermath of the Nepal and Ecuador earthquake, as well as aiding challenged communities worldwide.
Cruse’s area of expertise lies in bridging the gap between private and public sectors and creating health, education and business development to generate innovative opportunities for sustainable employment, income generation and value add. Her work is inspired by the notion of giving ‘hand-ups’ rather than ‘hand-outs’.
Founder of Be the Change: Business Leaders On the Frontline, Linda has challenged business leaders to be a catalyst for change with great success. Be The Change uses the entrepreneurial skills and acumen of business leaders to assist in solving some of the world’s intractable problems.
Linda’s book “Marmalade and Machine Guns” follows her outstanding work.
Endorsed by Sir Richard Branson; “Linda makes the impossible, possible.”